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Valuable Success Tips for Displaying Affiliate Marketing Banners
By Elizabeth McGee


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Many people in the UK, in fact as many as one in three UK taxpayers have paid too much tax! Greer & Taylor LLP a respected and trusted accountancy service provider has just launched a new website The Taxation People which can be found at www.thetaxationpeople.com the new online tax refund service is dedicated to getting the maximum legal tax refunds for indviduals whatever the circumstances on a `No Win No Fee` basis The Taxation People offer a online service, with a simple and easy to follow process that will guide you along the way as you get the refund you are entitled to. In the `my account` section of their site you can track the progress of your refund application and ask questions using a secure service. I would urge you to check out www.thetaxationpeople.com, where you can enlist the help of the The Taxation People who will get you the Tax Refund you are entitled to. Greer & Taylor LLP will be following up the success of their Tax Refund service The Taxation People by launching a cost effective Self Assesment Service, keep an eye on www.greer-taylor.com for more information.

Homeowner Loans
Another bill has just landed through the letterbox and your still haven`t paid the monthly direct debt to the utility firm. You`ll have to sort out funds for your credit cards next week and then there are the catalogue payments to make. It`s the same story each and every month where you struggle to keep on top of your regular payments. Having taken out dribs and drabs of loads over the last few years you now have to pay a number of companies back. What if you could amalgamate all of your loans into one fixed monthly payment? Suppose you could reduce the amount that you pay each month by spreading the payments over a longer period of time. Look into the various Homeowner Loansthat are available at the moment and you could end up paying less in repayments each and every month. Price comparison sites are the places to look if you want one of the Homeowner Loans. They`ll scour the marketplace searching for Homeowner Loansthat will suit your individual needs. Combine all of your debts into one slightly larger loan amount and you should have more money each month that can be put away for a rainy day.


Banner links can be a powerful promotion tool for advertising your affiliate products. Almost all affiliate programs offer them and smart affiliates take advantage of their advertising power by using them on their affiliate sites.

Using banner advertising is a valuable resource but how you use them is key. The success of a banner`s click through rate is often determined by where a banner is placed on your site, how it is worded, its eye-catching ability, colors, etc.

So what makes a banner achieve a high C.T.R.?

There are several things ...let`s take a look.

Keep Your Banners Focused.

Don`t use your home page for banners. Keep your banners focused on the page designed for that particular product. For example, a gardening site should display a fertilizer banner on the fertilizer page. Keep your banners, and text links for that matter, on relevant content pages.

Size of Banners.

Size does matter. Research has found that banners, normally those around 468 x 60 (pixels) are more catchy, gaining more clicks than the smaller pixel banners.

Banner Animation.

There have been studies that suggested animation can increase response rates by up to twenty five percent. It is important to note however, that flashing, obnoxious banners can have quite the opposite effect, especially if it remains in a position that is annoying to someone trying to read text.

Using animation banners would be better placed out of the range of text where a viewer can become distracted by it.

Banner Phrases and Wording.

A banner`s choice of words is critical to its success. A good banner will demand a click by using attention grabbing words and phrases. Phrases such as `Click here now`, `Buy Now`, `money back guarantee` all create a call to action . Words such as `Last chance`, `only 24 hours left`, or `limited time offer` create a sense of urgency.

Asking questions that generate emotions such as `Want to save money?`, How would you like to be 10 pounds thinner?`, `Wouldn`t you like to be debt free?` all are successful in promoting clicks. Be careful of using the word `FREE`. While `free` might generate a high C.T.R., the click to sales, however, is not as high.

Banners that ask questions instructing visitors to interact with the banner such as flashing an icon where the visitor can point and click has also shown to increase click through rates by as much as 18%.

Website Positioning of Banners.

Banners at the bottom of a page have almost three times the C.T.R. than at the top of the page. This is primarily because most viewers to a site are looking for information. Once they read the information they are more receptive to clicking on the banner after the information.

It`s also been noted that banners placed on the lower right hand side next to the scroll bar had over a 200% increase in C.T.R.

Banner Loading Time.

Use fast loading banners. C.T.R. increases to nearly three percent when using banners that are about 3,000 bytes vs. banners over 10,000 bytes. You will miss out on clicks if it takes too long for a banner to load.

Refresh Your Banners.

Refresh your banners on a regular basis. I`ve learned that banners tend to lose their giddy-up after prolonged use. Even Yahoo! has mentioned that banners `burn out` after about two weeks of use. Allow your site to change its look occasionally when promoting a particular product.

In conclusion, it`s all about testing. No one can say for sure what works best. Tests are conducted all the time and theories are published, however only you can determine what really works best for you by testing it.

Elizabeth is a seasoned internet business owner who promotes building a home internet business by providing free marketing advice, marketing product reviews, free courses, motivation and a friend. Grab Elizabeth`s comprehensive free newsletter today.

Article Source: http://EzineArticles.com/?expert=Elizabeth_McGee

For more information about this article and/or the author visit http://www.homenotion.com

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